Project Scope
Brand Development
Packaging
Art Direction
Packaging
Art Direction
New Premium Spirits Company, The Collective Spirits Co. was created by a group of Welsh, international rugby-playing friends: Mike Phillips, James Hook, Shane Williams and Lee Byrne.
The collective name and mark reflect the coming together of
four close friends to produce a premium lifestyle brand that people will want to be a part of.
Taking inspiration from inherently Welsh rugged landscapes and striking lifestyle images, reiterating their connection to the Welsh landscape and coastline.
Each bottle has been designed to display one of the legendary numbers 9, 10, 11 and 15 – reflecting the number of carefully selected botanicals which are hand-picked from the shores and landscape that surround each player’s home, to create four distinctive flavours with unique, individualistic charm.
"The response to the design and packaging of the bottles has been fantastic – gaining attention from global players. We couldn’t ask for more! "
Paul Miller (Associate Director)
